Digital Marketing
DIGITAL
MARKETING
Most conversations about brands happen online in messages that are likely to be delivered in less than 140 characters. Public perception of your organization can change at the speed of an IG message, consumers rather “DM you on the gram” than call you. Digital media have changed the way consumers communicate with companies and if you are not in the know, you may unwillingly be sending your consumers to your competitors. We help incorporate digital media to your communications. We evaluate your brand, your consumers and the marketplace and can ensure that you are present in the social/digital media platforms that are right for you. We help get you likes, followers and views but furthermore we help you convert those likes into your business objectives.
Our digital media programs can include media buying, social media listening programs, digital and social analytics, content development for website and social media, outbound email programs, search or banner ads, graphics and illustrations, storification and gamification, apps development, and video. We can also produce sponsored-content specially to be delivered by influencers on You Tube, IG and other social media platforms. We have also experience developing successful affiliate marketing partnerships with influencers and online publishers.
Our digital media programs can include:
- Website development/design
- Media buying
- Social media listening programs
- Digital and social analytics
- Content development
- Outbound email programs
- Search or banner ads
- Graphics and illustrations
- Storification and gamification
- App development
- Video
- Software development
Digital marketing case study
Hamaspik of Rockland County-Comfort Health
Founded in 1997, Hamaspik of Rockland County in New York State is a Medicaid-sponsored non-profit healthcare service agency that serves people with developmental and intellectual disabilities. As one of various programs offered in 2021, their Comfort Health provided care management to approximately 400 families with qualifying children and young adults up to 21 years old.
Care management can be very valuable for families. For example, the program helps advocate for children at school, find the right healthcare specialists, provide transportation to medical appointments, and even help families apply for financial assistance grants.
In 2021 Hamaspik sought to increase awareness and secure more program participation from additional Medicaid-eligible families.
Despite exponential growth since its inception, Hamaspik recognized that the Hispanic community of Westchester County was largely underserved. In addition, the program only had one Spanish-speaking staff, making reaching out to get the word for the program difficult.
The client tasked us to educate and attract more Hispanic families to the program. Based on the information we gathered from the program’s Spanish-speaking social worker, we determined that we had to target Spanish-speaking mothers and grandmothers between the ages of 18-60 who live or work in the county.
We developed a community relations and digital marketing program to reach stakeholders close to the Hispanic community. These stakeholders included churches, schools, health, youth, and other non-profit organizations. We developed bilingual PowerPoint presentations and marketing materials that the client and us distributed in the community. We also developed specific messages that we tailored to reach each of these community targets. For example, we targeted school counselors, psychologists, and community outreach workers at schools.
As a result of our efforts, we secured (at no cost) opportunities to engage with the community face-to-face at various community events. These included: At church after a Spanish-language mass with large attendance, outside of local libraries, and at health fairs.
The program we implemented also included a digital component. We conducted outreach to local community groups created on FB, developing advertising via Facebook/Instagram and a microsite that served as a landing page for those ads. The campaign successfully grew awareness for the program, engaging families and securing program sign-ups.
