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California State University Long Beach College of Business – MEDIA RELATIONS

California State University Long Beach, a public educational institution with over 37,000 students, sought to increase its profile by highlighting the work its College of Business was doing to help the community during the pandemic and highlighting the very timely research its faculty is conducting. We secured over 400,000 media impressions in Southern California’s influential media outlets.

LA Sentinel 12-21-20 Interview with Dr. Laura Gonzalez to discuss Blockchain technology and peer to peer lending.

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KFI News AM 12-16-20 Interview with Dr. Zanhour about Covid and working mothers

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Aired on 11-18-20 KFI News report highlighting California State University Long Beach College of Business events.

KFI News report promoted the California State University Long Beach College of Business Institute for Innovation and Entrepreneurship event Innovating with and for Families: Creating a Business Surrounded by Your Family.

Aired on 12-16-20 KFI News interview with Dr. Zanhour about her research of the effects of Covid.

KFI News reported on the research Dr. Zanhour conducted about the effects of Covid in working mothers based on interviews with mothers who have children 12 years old and younger. Dr. Zanhour provides recommendations that can be implemented by employers to help working mothers.

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We don’t take on every potential client. We make sure that our team is the right fit. If we are not, we will let you know before taking your business. We believe in only taking our clients’ money if we can bring value. We can work independently or as part of a collaborative team or with other agencies.

Lezama Consulting USA LLC is based in Los Angeles County, California.

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Program Benefits

High-value, no-cost consulting

Offered through the California SBDC network, backed by federal and state funding through the Home – OCIE SBDC

Expert marketing support without the agency big budgets

Covering everything from digital strategy to brand positioning, with a focus on tangible growth. Typically these services are offered at a cost anywhere from $100-$300 per hour.

Proven track record

Over $4.6 billion in capital accessed and countless success stories statewide. California SBDC

FAQs

Why did we set up this page?

Given that our President Juan F. Lezama is a SBDC consultant helping small businesses, many people have become interested about the program. We are setting up this page so that we can inform small businesses about how to sign-up for the program with Juan as his consultant.

Is it really free?

Yes—the program is publicly funded via the U.S. Small Business Administration and the State of California

Is it confidential?

Yes—SBDC advisors provide private, trusted guidance. The SBDC

Who can apply?

Small businesses located in California with revenues between $85,000 and $45 million a year.

How It Works – Simple Steps

  • Apply online—quick sign-up.
  • Get scheduled—meet with your consultant.
  • Engage in 22 hours of guidance—customized for your business.
  • Gain continued support—based on progress and next steps.

Engage the SBDC for additional projects

Consulting Breakdown

Include bullet points based on services commonly provided by SBDC centers:

  • Marketing strategy & planning

  • Website & digital presence improvement

  • SEO & online advertising

  • Social media guidance & content planning
  • Business positioning and brand messaging

Consulting Breakdown

Hour Consulting Breakdown

Use clear sections or a visual timeline:

Phase 1 – Diagnosis (6 hrs)

Marketing audit, analytics review, goal-setting

Phase 2 – Strategy (8 hrs)

Branding, audience profiling, messaging, marketing roadmap

Phase 3 – Execution Support (8 hrs)

Website review, SEO/social strategy, campaign guidance, tracking setup

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