CASE STUDY
California State University Long Beach College of Business – MEDIA RELATIONS
California State University Long Beach, a public educational institution with over 37,000 students, sought to increase its profile by highlighting the work its College of Business was doing to help the community during the pandemic and highlighting the very timely research its faculty is conducting. We secured over 400,000 media impressions in Southern California’s influential media outlets.
Aired on 11-18-20 KFI News report highlighting California State University Long Beach College of Business events.
KFI News report promoted the California State University Long Beach College of Business Institute for Innovation and Entrepreneurship event Innovating with and for Families: Creating a Business Surrounded by Your Family.
Aired on 12-16-20 KFI News interview with Dr. Zanhour about her research of the effects of Covid.
KFI News reported on the research Dr. Zanhour conducted about the effects of Covid in working mothers based on interviews with mothers who have children 12 years old and younger. Dr. Zanhour provides recommendations that can be implemented by employers to help working mothers.
