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CORPORATE SOCIAL RESPONSIBILITY

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Case Study Corporate Social Responsibility

The Foundation of Hope and Innovation

The Foundation of Hope and Innovation, a non-profit organization supported by publicly-traded healthcare corporation The Oncology Institute (Ticker symbol: TOI). 

The foundation funds initiatives to promote breast cancer preventive screening and mental health programs for cancer patients specifically for low-income populations through its partnerships with community health clinics such as Venice Family Clinic. In a period of four months the foundation made donations to Venice Family Clinic and organized a sneaker drive. Funds collected from the sneaker drive went to support the foundation’s programs. Juan Lezama generated over 1.2 million impressions generating media coverage for the foundation’s initiatives in  high-profile local media such as Spectrum News and KFI News. Such media coverage helped elevate the profile of the foundation and support for its programs. 

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Lezama Consulting USA LLC is based in Los Angeles County, California.

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Program Benefits

High-value, no-cost consulting

Offered through the California SBDC network, backed by federal and state funding through the Home – OCIE SBDC

Expert marketing support without the agency big budgets

Covering everything from digital strategy to brand positioning, with a focus on tangible growth. Typically these services are offered at a cost anywhere from $100-$300 per hour.

Proven track record

Over $4.6 billion in capital accessed and countless success stories statewide. California SBDC

FAQs

Why did we set up this page?

Given that our President Juan F. Lezama is a SBDC consultant helping small businesses, many people have become interested about the program. We are setting up this page so that we can inform small businesses about how to sign-up for the program with Juan as his consultant.

Is it really free?

Yes—the program is publicly funded via the U.S. Small Business Administration and the State of California

Is it confidential?

Yes—SBDC advisors provide private, trusted guidance. The SBDC

Who can apply?

Small businesses located in California with revenues between $85,000 and $45 million a year.

How It Works – Simple Steps

  • Apply online—quick sign-up.
  • Get scheduled—meet with your consultant.
  • Engage in 22 hours of guidance—customized for your business.
  • Gain continued support—based on progress and next steps.

Engage the SBDC for additional projects

Consulting Breakdown

Include bullet points based on services commonly provided by SBDC centers:

  • Marketing strategy & planning

  • Website & digital presence improvement

  • SEO & online advertising

  • Social media guidance & content planning
  • Business positioning and brand messaging

Consulting Breakdown

Hour Consulting Breakdown

Use clear sections or a visual timeline:

Phase 1 – Diagnosis (6 hrs)

Marketing audit, analytics review, goal-setting

Phase 2 – Strategy (8 hrs)

Branding, audience profiling, messaging, marketing roadmap

Phase 3 – Execution Support (8 hrs)

Website review, SEO/social strategy, campaign guidance, tracking setup

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