Z Generation, get out the way. Why grandpa may be a marketer’s dream!

Blog BACK By Juan F. Lezama, MBA Have you ever noticed how much of today’s marketing seems geared towards certain demographics, like Gen Z or millennials? Despite the popularity and importance of these and other “younger” groups to marketers, one key group seems to be overlooked—seniors. Why is this? Some of the reasons might include […]

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