EXPERTISE
GENERAL MARKETS
Traditional, digital, and social media continually influences consumers. These messages are perceived differently based on a variety of factors, including the demographics and psychographics of the recipients. For example, what works for effectively reaching new moms may not work for targeting retired men. Simply put: If your communications are not on point, the specific audience will not be motivated to take action. By getting to know our clients and their target audience, we can both inform and inspire action by presenting your product or message in the most compelling way possible.
LATINO AND MULTICULTURAL MARKETS
It is essential for businesses, public benefit organizations, and society as a whole to acknowledge the substantial impact that communities of color have on the world today. With such a diverse and ever-increasing consumer base, it is paramount that branding and marketing include these various demographics.
Multicultural consumers represent 40 percent of the United States population. It is estimated that the U.S. will be a truly multicultural nation by 2044, with an expected 50 percent of its population being Hispanic, African-American, or Asian. Altogether, multicultural consumers have spending power of an estimated $3.2 trillion!
Currently, more than 62 million Hispanics live in the U.S., making up 18 percent of the population. Hispanics are also the fastest-growing segment. In California, the Latinx community is the largest group, with 16 million Latinos making up 40 percent of the state’s population. Following closely behind is Texas with 12 million Latinos and Florida with 6 million. In addition, the majority of U.S. children under 18 are Latino.
Latin culture influences all aspects of American life, including food and dining. In the United States, the sale of salsa sauces ($1.39 billion) outpaces the sale of ketchup ($850 million). On top of this, the 60,000 taco restaurants found in the country are not only more numerous than traditional pizza and hamburger establishments, but the $45 billion of annual revenue they generate comes out on top, too.
We specialize in reaching the rapidly growing and evolving Latinx and multicultural markets.
The Latino consumer is savy, multidimensional, and proud of their cultural values while embracing their American identity. Lezama Consulting USA understands, studies, and communicates with these diverse communities in a way that shows our respect for their rich heritage. A one-size-fits-all solution does not work in this competitive market because of the spectrum of nationalities, generations, and socio-economic backgrounds.
If you are looking for Hispanic/Multicultural PR, marketing, and communications promoting diversity and inclusion, please reach out to us. We would love to earn both your business and your trust.
LATIN AMERICAN MARKETS
Latin America and the U.S. continue to strengthen their trade relationship. Trade between the U.S. and the western hemisphere is valued at over $1.8 trillion a year and has a wide-reaching impact.
Recently, Mexico has surpassed China as America’s biggest trading partner with an estimated trade value of $671 billion a year. Interestingly, an estimated 5 million U.S. jobs are dependent on this trading relationship.
The United States is the largest investor in Mexico. U.S. companies invest over $115 billion a year in Mexico, and that amount keeps increasing every year. Similarly, Mexico is a significant investor in the U.S. to the tune of around $19 billion annually, and this participation also continues to rise over time. In fact, Mexican investment in the U.S. has quadrupled since 2005!
Many experts see Mexico eventually replacing China as the #1 source of manufacturing operations for U.S. companies. In addition to manufacturing, other industries like technology and call centers provide essential service and support to companies based in the U.S. The short travel times, similar culture, similar time zones, and political climate all play a role in Mexico claiming the top spot for outsourcing.
The dynamics of business relationships between the U.S. and Mexico can be complex and intimidating. From expanding a business internationally to seeking investment across borders, our knowledge and experience can help you plan the right strategy. Contact us today to learn more!
