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Paid Media / Media Planning

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PAID MEDIA

MEDIA PLANNING

The success of an advertising campaign hinges on outstanding creativity and a brilliant media plan that maximizes reach while achieving business objectives. By working with creative teams, we can craft strategies and messages that truly resonate and leave lasting impressions. From simply increasing brand awareness to generating thousands of phone calls through a direct response advertising campaign, we know how to develop culturally relevant plans for today’s diverse consumers.

Our media buying services include both local and national media outlets. Our plans are developed specifically for you and can include advertising buys in print, broadcast (TV, radio), digital/social media, streaming platforms, and more. Unlike most agencies, our efficiency typically allows us to waive the customary 15 percent agency commission fee that is often added to hourly rates.

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Sample of relevant experience includes
Successfully executed radio and outdoor advertising campaign for a real estate developer.

THE PACIFIC COMPANIES

Juan F. Lezama managed an advertising campaign promoting the opening of an affordable housing complex in Southgate, California. The campaign included broadcast TV, radio, and outdoor advertising, generating 10 million impressions. As a result of our work, the company could fully rent the 216-unit complex ahead of schedule.

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We don’t take on every potential client. We make sure that our team is the right fit. If we are not, we will let you know before taking your business. We believe in only taking our clients’ money if we can bring value. We can work independently or as part of a collaborative team or with other agencies.

Lezama Consulting USA LLC is based in Los Angeles County, California.

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Program Benefits

High-value, no-cost consulting

Offered through the California SBDC network, backed by federal and state funding through the Home – OCIE SBDC

Expert marketing support without the agency big budgets

Covering everything from digital strategy to brand positioning, with a focus on tangible growth. Typically these services are offered at a cost anywhere from $100-$300 per hour.

Proven track record

Over $4.6 billion in capital accessed and countless success stories statewide. California SBDC

FAQs

Why did we set up this page?

Given that our President Juan F. Lezama is a SBDC consultant helping small businesses, many people have become interested about the program. We are setting up this page so that we can inform small businesses about how to sign-up for the program with Juan as his consultant.

Is it really free?

Yes—the program is publicly funded via the U.S. Small Business Administration and the State of California

Is it confidential?

Yes—SBDC advisors provide private, trusted guidance. The SBDC

Who can apply?

Small businesses located in California with revenues between $85,000 and $45 million a year.

How It Works – Simple Steps

  • Apply online—quick sign-up.
  • Get scheduled—meet with your consultant.
  • Engage in 22 hours of guidance—customized for your business.
  • Gain continued support—based on progress and next steps.

Engage the SBDC for additional projects

Consulting Breakdown

Include bullet points based on services commonly provided by SBDC centers:

  • Marketing strategy & planning

  • Website & digital presence improvement

  • SEO & online advertising

  • Social media guidance & content planning
  • Business positioning and brand messaging

Consulting Breakdown

Hour Consulting Breakdown

Use clear sections or a visual timeline:

Phase 1 – Diagnosis (6 hrs)

Marketing audit, analytics review, goal-setting

Phase 2 – Strategy (8 hrs)

Branding, audience profiling, messaging, marketing roadmap

Phase 3 – Execution Support (8 hrs)

Website review, SEO/social strategy, campaign guidance, tracking setup

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