Paid Media / Media Planning
PAID MEDIA
MEDIA PLANNING
The success of an advertising campaign hinges on outstanding creativity and a brilliant media plan that maximizes reach while achieving business objectives. By working with creative teams, we can craft strategies and messages that truly resonate and leave lasting impressions. From simply increasing brand awareness to generating thousands of phone calls through a direct response advertising campaign, we know how to develop culturally relevant plans for today’s diverse consumers.
Our media buying services include both local and national media outlets. Our plans are developed specifically for you and can include advertising buys in print, broadcast (TV, radio), digital/social media, streaming platforms, and more. Unlike most agencies, our efficiency typically allows us to waive the customary 15 percent agency commission fee that is often added to hourly rates.
THE PACIFIC COMPANIES
Juan F. Lezama managed an advertising campaign promoting the opening of an affordable housing complex in Southgate, California. The campaign included broadcast TV, radio, and outdoor advertising, generating 10 million impressions. As a result of our work, the company could fully rent the 216-unit complex ahead of schedule.
