Since 2023, we have worked with Soccer iQ Institute, a revolutionary school for student-athletes that delivers high-quality education integrated with cutting-edge soccer training. As part of a comprehensive strategy, our agency developed and implemented a digital marketing campaign to help enroll new students. The focus was on sharing Soccer iQ’s vision, educating local communities about the school’s benefits, and generating high-quality leads while optimizing the budget.

Initially, our digital marketing plan involved a thorough review of the Soccer iQ website to identify areas for enhancement. During this time, our team compiled a list of website recommendations to improve the site’s content, visual appeal, and ease of navigation. These suggestions included new and revised content and images, layout improvements, edits, and more.

Lezama Consulting USA also launched targeted advertising through Google Adwords, Google display ads, and YouTube ads. The campaign focused on communities in the Los Angeles region, such as Los Alamitos, Cerritos, Hawaiian Gardens, Lakewood, and Artesia, to provide the highest ROI. Additionally, we provided graphic design services and helped improve the marketing and sales funnel.
During our digital marketing campaign from February 1, 2024, to May 8, 2024, we achieved a 2.45 percent conversion rate, exceeding the average rate of under 2 percent for private school websites. This conversion rate was particularly impressive because it specifically included only those students/parents who came in for a tour of Soccer iQ Institute.